Primerica Ranks among Georgia’s Top Workplaces

Photo above: Primerica’s corporate headquarters in Duluth, Ga.

Primerica Inc., a financial services company founded in Atlanta in 1977, has been recognized among the best workplaces in Georgia by the Atlanta Journal-Constitution. Based upon employee feedback, Primerica received the highest ranking of any public company, landing the No. 18 spot just ahead of mobile giant Sprint.

To determine the ranking, the Journal-Constitution and its partner Workplace Dynamics surveyed more than 50,000 employees from 211 companies in the Atlanta metro area. Primerica’s ranking falls under the Top 25 “large companies” category (500+ employees in the region).

Primerica Chief Human Resources Officer Karen Fine says the company’s culture is a unique one, where employees have a track record of staying with Primerica for the long haul. “The average tenure of our employees is 14 years, with 62 percent of employees serving 10 or more years with the company,” Fine said in a statement. “I believe that says everything about Primerica and the kind of work environment we have.”

On the representative side of the business, Primerica recently hosted more than 5,000 attendees at its 14th Annual African American Leadership Council (AALC) Meeting in Orlando. Some of the company’s top African American leaders launched the event as a way to empower other African Americans in Primerica. The three-day conference features a wide range of leadership and business training for representatives.

“Today, middle-income families are faced with tough financial challenges and most are way behind saving for retirement,” said John Lennon, Senior National Sales Director and Co-Chairman of the AALC. “We want our representatives to be better prepared to help these families—meeting face-to-face with them in their homes—to educate them about basic financial principles.”


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Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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