Bella Weems Talks Explosive Growth at Origami Owl

Photo above: Origami Owl Jewelry Bar display.

Yahoo! Finance recently sat down with Origami Owl Founder Bella Weems and CEO Robin Crossman. Weems, an Arizona teen who is now a senior in high school, says she plans to grow the social selling jewelry business for many years to come.

To raise money for her first car, then 14-year-old Weems began crafting her signature lockets and selling them in a mall kiosk and at parties hosted by friends. As the popularity of the pieces grew, Origami Owl began signing on independent distributors, called Designers, interested in selling the jewelry themselves. The direct selling model the company adopted in 2012 “exploded the business,” says Crossman.

Just two years later, 60,000 Designers are hosting Origami Owl Jewelry Bars across the country. The company’s revenue grew from $20 million in its first year to $250 million in 2013.

For those who are aspiring to be entrepreneurs, Weems has a word of encouragement: “Never think that a dream is too big. When I was 14, I never would have even thought this could happen, and it’s just been a dream come true.”

View the full interview from Yahoo! Finance.


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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