Extreme Makeover: Mary Kay Shatters Women’s Day Record

Photo above: Mary Kay celebrity makeup artist Virginia Linzee demonstrates one of the brand’s latest looks.

Iconic cosmetics brand Mary Kay celebrates women year-round, and International Women’s Day was no exception. On March 8, the company hosted its second annual Mary Kay Makeover Day featuring a live-streamed event at its Dallas headquarters and thousands of parties around the world—and, of course, plenty of makeup.

The company’s Independent Beauty Consultants joined forces to complete a staggering 58,808 makeovers, surpassing last year’s record of 44,250 in a single day. During the event, Mary Kay celebrity makeup artists Virginia Linzee and Mariela Bagnato debuted fresh makeup looks that will soon appear in the spring edition of People StyleWatch and People en Español.

Throughout the day, Mary Kay consultants could pin their party on the company’s virtual Buzz Map. The result shows nearly 5,000 parties logged around the world, with a sea of pink pins covering the U.S., Canada and Mexico.

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Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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