Jessica Herrin Talks Stella & Dot Inspiration

Photo above: A stylist displays jewelry at a Stella & Dot trunk show.

In a recent interview for the Los Angeles Times, Stella & Dot Founder and CEO Jessica Herrin shares some of the inspiration behind her social selling business.

Herrin earned a bachelor’s degree in economics from Stanford University before dropping out of the MBA program to cofound a wedding content website that would become—later acquired by When her next job brought her to Texas, Herrin had the opportunity to experience a Mary Kay convention during a business trip to Dallas. The passion and excitement of the women inspired her interest in the direct selling model.

Herrin, then working for the global e-commerce group at Dell, brought her tech savvy to bear in launching the jewelry business that would become Stella & Dot. She wanted to empower young women entrepreneurs, and those women had grown up with a new set of tools at their fingertips.

Stella & Dot also pays homage to an inspiring older generation of women. Herrin and Chief Creative Officer Blythe Harris named the company in honor of their grandmothers. “We wanted a name that really spoke to the spirit of the business, which is — it’s a company inspired by and created for strong women,” Herrin said.

Read the full profile from the Los Angeles Times.


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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