Herbalife Exec Addresses Claims about Business Model

Photo above: The Herbalife Ltd. logo is displayed outside of the company’s corporate headquarters in Torrance, Calif.

(Photographer: Patrick Fallon/Bloomberg)


Amid the swirl of opinions that follow every fluctuation in Herbalife stock, a rare piece of commentary from one of the company’s own executives appeared recently in the Los Angeles Daily News. Ibi Fleming, Senior Vice President and Managing Director of Herbalife North America, outlines the fundamentals of Herbalife’s business model and addresses some disparaging claims about the company.

Fleming offers a response to the Los Angeles Daily News Group’s recent Question of the Week, which solicited feedback on whether Herbalife is a predator or an economic lifeline. With a product-centric retail model and extensive consumer protections in place, Herbalife’s business opportunity is “part of the thriving micro-business community in the United States,” Fleming states. She also notes that the company, whose 300-person compliance department receives an average of just 1.6 complaints for every 1,000 Herbalife members, welcomes the opportunity to address the claims of any individual citing a bad experience with the company.

Last week, Herbalife’s board of directors authorized an increased share repurchase program from the previous $653 million to $1.5 billion. The company also announced a $1-billion sale of convertible bonds to finance the share buyback, with the remaining proceeds slated for “working capital and general corporate purposes, including, without limitation, the repurchase of outstanding common shares,” Herbalife stated. The company identified Bank of America Merrill Lynch, Credit Suisse, HSBC and Morgan Stanley as the investors in Herbalife’s convertible notes.

Read Fleming’s full commentary in the Daily News.

Advertisements

About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

2 Responses to Herbalife Exec Addresses Claims about Business Model

  1. Pingback: Letter from John Fleming, March 2014 | Direct Selling News Blog

  2. Pingback: Letter from John Fleming, March 2014

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: