PartyLite Announces Jonathan Adler Collaboration

Home fragrance and décor company PartyLite recently announced its collaboration with potter, designer and author Jonathan Adler. Adler is teaming up with PartyLite to produce an exclusive line of candles, fragrances and home décor.

The Jonathan Adler for PartyLite Collection will feature the designer’s bold, graphic style. The modern offerings—Adler cites New York City as his inspiration—will include two new fragrances: Big Apple by Day and Big Apple by Night. “My collection for PartyLite captures the spirit of the city and will make your home vibrant and glamorous, no matter where you live,” said Adler.

Since launching his first ceramic collection in 1994 at Barneys New York, Adler has expanded his brand to include over 25 stores worldwide, an e-commerce site and a wholesale business serving over 1,000 locations globally. In addition to participating in a series of professional collaborations, Adler has authored four books. His collection for PartyLite will debut in Fall 2014, with new offerings to be introduced throughout 2015.

“The new Jonathan Adler for PartyLite Collection has a fresh, contemporary edge that we know our global audience will love. It’s an exciting opportunity to introduce Jonathan’s special brand of sophistication to style lovers worldwide—the PartyLite way,” said Rob Goergen, PartyLite Worldwide President.

Read the full announcement from PartyLite.

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Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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