Move over, Cadillac: Mary Kay Rolls out Black BMW

(Photo courtesy of Mary Kay Inc.)

Since the first pearlized pink Cadillac hit the streets in 1969, the distinctive luxury car has represented a symbol of achievement to generations of Mary Kay consultants. This month the 50-year-old company unveiled a new look with the latest addition to its Career Car program, a sleek black BMW 320i.

More than 10,000 women roared their approval during the reveal at Mary Kay’s annual Leadership Conference held in New Orleans. The luxury car replaces the Mary Kay Ford Mustang the company has offered top-performing Independent Sales Directors since 2011.

“When you think of BMW you think of sophistication, luxury, safety and class but overall, you think of performance,” said Sara Friedman, Mary Kay’s Vice President of U.S. Marketing. While the Bimmer won’t replace the classic Cadillac, it symbolizes “a new kind of elegance and style” for the company. Read more on Mary Kay’s Career Car program and some of the industry’s other four-wheeled incentives.

Read the full story from Motor Trend.

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Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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