Study: Online Exports to Grow Fivefold by 2020

Amid what the Economist Intelligence Unit calls “the rise of the customer-led economy,” many businesses are expanding e-commerce offerings as consumers increasingly turn to online shopping. These e-commerce customers without borders generated an estimated $25 billion in online exports for 2013, according to research conducted by London-based management consultancy OC&C and Google.

The study of six top e-commerce markets—including the United States, Britain, Germany, the Nordics, the Netherlands and France—found that cross-border online trade will grow fivefold by 2020, reaching an estimated $130 billion. The report parallels a recent study by Mintel that estimates online retail sales in Europe will double over the next five years.

Britain’s advanced e-commerce market generated an online trade surplus of more than $1 billion, the highest for 2013. The U.S. was next in line with a surplus of $180 million. The study identifies retailers operating as pure e-commerce brands—led by eBay and Amazon—and traditional brands accelerating international expansion through e-commerce. Swedish furniture retailer IKEA led the latter group, followed by fashion retailer H&M and Avon.

Read the full story from Reuters.


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Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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