Oriflame East Africa to Double Sales by 2016

Oriflame Logo

Oriflame Cosmetics projects that sales across East Africa will double from 2014 to 2016, in accordance with a three-year strategic plan the company is implementing in the region.

The Swedish beauty company began East African operations in December 2008 with its launch in Kenya. Five years later, Oriflame East Africa expects to generate sales of Kshs600 million (approximately US$6.95 million)  in 2014, and increase that number to Kshs1.2 billion (US$13.90 million) in 2016. The company plans to fuel this growth by consolidating its East African operations and expanding beyond Kenya, Uganda and Tanzania over the next three years.

At the core of Oriflame’s business is its regional salesforce, which it expects to grow from 20,000 to 50,000 over the same period. The company continues to focus on product innovation as it seeks to attract more distributors and customers. Oriflame recently expanded its product offerings to include a line of professional hair-care products—HAIR X—which provides natural care solutions for all hair types.

Read more on Oriflame’s growth in East Africa.

Advertisements

About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: