Sports Partnerships Power Philanthropic Efforts

Direct sellers have a rich history of supporting philanthropic efforts around the world, such as aiding Philippine victims of Typhoon Haiyan and building nutritional kitchens to feed and educate rural Chinese children. One way that companies are making a lasting impact—both in their own communities and beyond—is by teaming up with local sports organizations.

ACN recently teamed up with the NBA’s Charlotte Bobcats as a top sponsor of the Cats Care Foundation’s 2013 My Hero Gala, an annual event hosted by the Bobcats’ non-profit organization. The event brought together members of the community and of the Bobcats organization to raise support for both the foundation and the Novant Health Community Care Cruiser, a mobile clinic that provides health services to Charlotte’s un- and under-insured youth.

Several “Littles” from the Charlotte chapter of Big Brothers Big Sisters also participated in the gala. ACN regularly supports Big Brothers Big Sisters, and several of its employees partner with young people as “Bigs” in the organization.

Read more about ACN’s support of the 2013 My Hero Gala.

As part of its ongoing partnership with Major League Soccer’s LA Galaxy, Herbalife recently joined the team in a visit to El Salvador, where officials made visits to the soccer clinic La Fundacion Educando a un Salvadoreno (FESA), Benjamin Bloom Kids Hospital, and Francisco Campos elementary school. Herbalife and LA Galaxy officials made financial donations to each organization, in support of children’s soccer programs, medical care and education.

Read more about Herbalife’s efforts in partnership with the LA Galaxy.

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About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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