Oriflame’s Innovative Plant Stem Cell Technology

 (Photo Business Wire)

Luxembourg-based Oriflame Cosmetics has announced significant investment in pioneering plant stem cell technology. The company is cultivating its own cell cultures, an innovative technology that will enable Oriflame to source raw materials in the formulation of its beauty products.

As part of its ongoing commitment to sustainability, Oriflame began working on the technology in December 2012. The company has built a state-of-the-art Plant Cell Culture Laboratory and collaborated with Swedish biomanufacturing company In Vitro Plant-Tech to develop the cell cultures. Oriflame’s new capabilities will support its efforts to:

  • Reduce water consumption.
  • Conserve natural resources.
  • Protect biodiversity.
  • Increase quality and purity.

“Oriflame strives to innovate through science, explore new ingredients and seek new ways to bring nature’s goodness to our products in a sustainable manner. The use of plant stem cells reflects our core identity of fulfilling dreams in a natural, progressive and ethical way,” said Dr. Alain Mavon, Oriflame’s Skin Research Director.

Read more on Oriflame’s use of plant stem cell technology.


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: