Thirty-One Founder on Navigating Rapid Growth

 

Cindy Monroe
Cindy Monroe
Thirty-One Gifts

Cindy Monroe, Founder and CEO of Thirty-One Gifts, recently spoke to Upstart Business Journal about the 10-year-old company’s explosive growth, as well as some of the lessons that success has taught. Sales at Thirty-One surged from $100 million in 2010 to $718 million in 2012, positioning it as the No. 18 direct selling company in the world.

Thirty-One has experienced the highs and lows that accompany rapid growth within any company. Building a thriving salesforce of nearly 130,000 meant, at one point, imposing a six-month halt on new consultant sign-ups to ensure the company’s infrastructure could support the demand. Monroe shares some key practices that have enabled her to maintain her bearings and lead her team along the way:

  • Selling the right product.
  • Being a relationship business.
  • Focusing on company culture.
  • Evolving as a CEO.

Read the full story from Upstart Business Journal.

Advertisements

About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

One Response to Thirty-One Founder on Navigating Rapid Growth

  1. kate4gsr says:

    Listen and learn!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: