Thirty-One Founder on Navigating Rapid Growth


Cindy Monroe
Cindy Monroe
Thirty-One Gifts

Cindy Monroe, Founder and CEO of Thirty-One Gifts, recently spoke to Upstart Business Journal about the 10-year-old company’s explosive growth, as well as some of the lessons that success has taught. Sales at Thirty-One surged from $100 million in 2010 to $718 million in 2012, positioning it as the No. 18 direct selling company in the world.

Thirty-One has experienced the highs and lows that accompany rapid growth within any company. Building a thriving salesforce of nearly 130,000 meant, at one point, imposing a six-month halt on new consultant sign-ups to ensure the company’s infrastructure could support the demand. Monroe shares some key practices that have enabled her to maintain her bearings and lead her team along the way:

  • Selling the right product.
  • Being a relationship business.
  • Focusing on company culture.
  • Evolving as a CEO.

Read the full story from Upstart Business Journal.


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

One Response to Thirty-One Founder on Navigating Rapid Growth

  1. kate4gsr says:

    Listen and learn!

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