Executive Connection with John Addison, Chairman of Primerica Distribution, Co-CEO and Director

In this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief John Fleming speaks with John Addison, Chairman of Primerica Distribution, Co-CEO and Director, about leadership, dominating the financial services industry and living every day to the fullest.


DSN: You’ve been with Primerica for more than 30 years. What’s your personal goal for Primerica?

JA: To position this great company for the next 30 years. To make sure our cause and our business continue to dominate the financial services industry in the future.

DSN: If you could relive a period of time at Primerica, when would it be?

JA: Our battle for the IPO to get out of Citigroup. It was the most challenging time of my career, but because I knew the stakes it was when I felt the most “alive.”

DSN: What other direct selling company or leader do you admire most, and why?

John Addison

John Addison

JA: I read Mary Kay Ash’s book and always admired her tenacity and what she overcame to build a great company.

DSN: Aside from Art Williams, who has had the most influence on your career, and how?

JA: My mother. She taught me how to deal with people from all walks of life. My mom could always make people feel great and inspire them. She was truly a special person, and I miss her every day of my life.

DSN: What’s on your bucket list?

JA: To get up every day and have fun. To live every day like it’s my last… because one day I will be correct.

DSN: In your presentation at VideoPlus University earlier this year, you advised attendees to “be a steward of your own life.” How do you do that in your life?

JA: I say always look for the positive. Life is very short. We all spend too much time worried about things that really don’t matter. Always remember life is a journey and an adventure. Enjoy the trip.


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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