Exclusive: Former DSA President Neil Offen on the Direct Selling Model

Neil Offen

During his 42 years in the direct selling industry, Neil Offen’s various roles included Vice Chairman of the Direct Selling Education Foundation (DSEF), Secretary General of the World Federation of Direct Selling Associations (WFDSA), and—from 1978 to 2011—President and CEO of the 100-year-old Direct Selling Association (DSA).

For the first time since retiring in 2011, Offen offers his perspective exclusively in DSN on The Great Equalizer and Opportunity that is direct selling. The former DSA President provides an in-depth look at the attributes of direct selling, addressing negative myths about the industry, actions that can harm its reputation, and a vision for maximizing direct selling’s positive attributes and combating negative stereotypes in the future.

“Now is not the time to relax in our efforts to be a consumer-friendly, consumer-protective industry,” Offen writes. “We must constantly evaluate our business trends and practices and be willing to take additional steps to protect our industry and its participants.”

View the full press release and read Offen’s perspective in this month’s issue of DSN.


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

One Response to Exclusive: Former DSA President Neil Offen on the Direct Selling Model

  1. Pingback: The Evolution of Direct Selling | Direct Selling News Blog

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