WFDSA: 2012 Direct Selling Research Released


The World Federation of Direct Selling Associations (WFDSA) and the U.S. Direct Selling Association (U.S. DSA) held a joint press conference on June 10 to announce 2012 Direct Selling business results.

The press conference was held as part of the U.S. DSA Annual Meeting, at the JW Marriott Desert Ridge Resort & Spa in Phoenix. Video of the conference and the 2012 United States Direct Selling Fact Sheet are now available on the U.S. DSA website,

On June 24, WFDSA published the following 2012 business reports, based on an annual survey of 60 Direct Selling Associations worldwide and their member companies, as well as secondary research. For more information, visit

  • Global Statistical Report of Retail Sales and Sellers – 2012
  • Sales by Product Category – 2012
  • Sales by Sales Method – 2012

The reports will also be published by SELDIA, the European Direct Selling Association. Visit the SELDIA website at, for more information.

Globally, direct selling research is a highly collaborative effort, managed by the WFDSA Global Research Committee and the U.S. DSA Industry Research Committee. As well, many additional research initiatives are managed by local DSAs. Direct selling research is used by direct selling associations for media and government relations, and by member companies for benchmarking and planning purposes.


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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