DSN Global 100 Profiles – 21 Through 30

Click here to order the June 2013 issue in which this article appeared or click here to download it to your mobile device.


• Cover Story • 10 Things to Know • The List 
• Topping the Charts • Profiles • Celebration

• Leadership • Growth • Momentum

21. ViSalus (Blyth)

2012 Net Sales: $624 million
Country: USA

ViSalus is the company that markets the Body By Vi Challenge, the No. 1 personal weight-loss and fitness platform in North America. ViSalus is majority-owned by Blyth Inc.

2011 Rank: 47
2011 Net Sales: $231 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Wellness
Markets: 2
Salespeople: Not available
Employees: 487
Headquarters: Troy, Michigan
Executives: Ryan Blair, Nick Sarnicola and Blake Mallen
Year Founded: 2005
Stock Symbol: BTH—NYSE
Website: www.visalus.com

22. ACN Inc.

2012 Net Sales: $582 million
Country: USA

ACN is the world’s largest direct seller of telecommunications, energy and other essential services people use every day, including phone service, wireless, natural gas and electricity, high-speed Internet, and home security and automation.

2011 Rank: 19
2011 Net Sales: $550 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Telecommunications, energy
Markets: 23
Salespeople: 200,000
Employees: 1,500
Headquarters: Concord, North Carolina
Executives: Robert Stevanovski, Greg Provenzano, Tony Cupisz and Mike Cupisz
Year Founded: 1993
Website: www.acninc.com

“The DSN Global 100 is truly the benchmark for our industry, further proving that our industry has stood the test of time and continues to remain relevant even in our constantly changing world. For ACN, operating in this space has always been a tremendous privilege and blessing for us, and certainly ranking among the Top 100 direct sales companies—the best of the best in the world—is an incredible honor.”
—Greg Provenzano, Co-Founder and President, ACN

23. Scentsy Inc.

2012 Net Sales: $560 million
Country: USA

Scentsy Group is a rapidly growing, international party-plan company dedicated to creating a social shopping experience that gives Consultants and customers variety, value and a level of personalization they can’t find anywhere else. Scentsy Inc. owns a family of brands, including Scentsy Fragrance, Velata and Grace Adele.

2011 Rank: 20
2011 Net Sales: $537 million
Sales Method: Party plan and group sales
Compensation Structure: Multi-level
Products: Clothing and accessories, cosmetics and personal care, food and beverage, home décor, kitchenware and appliances
Markets: 5
Salespeople: 218,159
Employees: 1,046
Headquarters: Meridian, Idaho
Executives: Orville and Heidi Thompson
Year Founded: 2004
Website: www.scentsy.net

24. Hermes

2012 Net Sales: $550 million
Country: Brazil

Hermes is a 70-year-old, family-owned company that has been focusing on the direct sales channel since 1989. Over 15,000 SKUs are sold in the channel, including apparel, household utilities, bedding, kitchenware, cosmetics, bijouterie and lingerie. The company has over 600,000 sales consultants all over Brazil.

2011 Rank: N/A
2011 Net Sales: N/A
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Clothing and accessories, cosmetics and personal care, home décor, kitchenware and appliances, home care, leisure and educational
Markets: 1
Salespeople: 600,000
Employees: 1,500
Headquarters: Rio de Janeiro, Brazil
Executive: Gustavo Bach
Year Founded: 1942
Website: www.hermes.com.br

25. WIV Wein International AG

2012 Net Sales: $539 million
Country: Germany

WIV Wein is a direct seller of wine, providing at-home wine tastings for customers. The company has its own estates and cellars, and forms partnerships with top-quality wineries. Its largest markets are Germany, France, Great Britain, Japan, the United States and Italy.

2011 Rank: 33
2011 Net Sales: $365 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Wines
Markets: 23
Salespeople: 4,000
Employees: 1,511
Headquarters: Burg Layen, Germany
Executives: Andreas Pieroth, Dr. Johannes Pieroth and David Samuel
Year Founded: 1965
Website: www.wiv-ag.com

26. AmorePacific

2012 Net Sales: $520 million
Country: South Korea

AmorePacific was founded by Sung-Whan Suh, who believed Jeju Island off the coast of Korea was an optimal environment for growing the most powerful and potent green tea. AmorePacific is the only cosmetics company in the world to grow and harvest its own green tea, which is then used in its skin-care formulas. The company holds over 140 global patents in green tea and skin-related technology.

2011 Rank: 16
2011 Net Sales: $600 million
Sales Method: Person-to-person
Compensation Structure: Not available
Products: Cosmetics, personal care, health and wellness
Markets: 3
Salespeople: Not available
Employees: Not available
Headquarters: Seoul, South Korea
Executive: Kyung-Bae Suh
Year Founded: 1945
Stock Symbol: 090430—Korea
Website: www.amorepacific.com

27. Market America Inc.

2012 Net Sales: $505 million
Country: USA

Market America is a product brokerage and Internet marketing company that specializes in one-to-one marketing. The company has generated over $4.3 billion in accumulated retail sales through its international operations in the United States, Canada, Taiwan, Hong Kong, Australia, the United Kingdom and Mexico.

2011 Rank: 25
2011 Net Sales: $462 million
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Cosmetics, personal care, food and beverage, home care, leisure and educational, services, wellness
Markets: 7
Salespeople: 180,000
Employees: 700
Headquarters: Greensboro, North Carolina
Executive: JR Ridinger
Year Founded: 1992
Website: www.marketamerica.com

28. The Pampered Chef Ltd.

2012 Net Sales: $500 million
Country: USA

The Pampered Chef sells more than 500 gourmet kitchen tools, cookware, cookbooks and foodstuffs. Founded in 1980, Pampered Chef was acquired by Berkshire Hathaway, the conglomerate controlled by billionaire Warren Buffett, in 2002.

2011 Rank: 22
2011 Net Sales: $500 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Cookware, kitchenware
Markets: 5
Salespeople: 65,000
Employees: 800
Headquarters: Addison, Illinois
Executive: Marla Gottschalk
Year Founded: 1980
Stock Symbol: BRK-A—NYSE
Website: www.pamperedchef.com

29. For Days Co. Ltd.

2012 Net Sales: $445 million
Country: Japan

For Days sells cosmetics and nutritional products that focus on beneficial nucleic acids as well as scientific research and development and testing.

2011 Rank: 29
2011 Net Sales: $400 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Personal care, cosmetics
Markets: 1
Salespeople: 288,000
Employees: 187
Headquarters: Tokyo, Japan
Executive: Keiko Wada
Year Founded: 1997
Website: www.fordays.jp

“It is an honor to be recognized in the DSN Global 100 ranking. From the time our company was founded, we have always placed a high value on building person-to-person relationships. We firmly believe that the direct selling industry is a place where all those involved are able to continue to build stronger relationships with those around them. ”
—Keiko Wada, CEO, For Days Co. Ltd.

30. Southwestern

2012 Net Sales: $427 million
Country: USA

Southwestern is the oldest direct selling company in the United States. The company has 12 divisions, including Southwestern Advantage, which helps college students run their own businesses during their summer breaks to offset their educational expenses.

2011 Rank: 34
2011 Net Sales: $353 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Family-oriented educational reference books and software
Markets: 3
Salespeople: 2,800
Employees: 1,199
Headquarters: Nashville, Tennessee
Executive: Henry Bedford
Year Founded: 1855
Website: www.southwestern.com


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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