DSN Global 100 Profiles – 1 Through 10

Click here to order the June 2013 issue in which this article appeared or click here to download it to your mobile device.


• Cover Story • 10 Things to Know • The List 
• Topping the Charts • Profiles • Celebration

• Leadership • Growth • Momentum

1. Alticor (Amway)

2012 Net Sales: $11.3 billion
Country: USA

Founded by Rich DeVos and Jay Van Andel, Amway offers consumer products and business through a network of distributors, supported by a regionalized agribusiness, manufacturing and logistics supply chain. Top-selling brands for Amway are NUTRILITE™ vitamin, mineral and dietary supplements; ARTISTRY™ skin care and color cosmetics; and eSpring™ water treatment systems. Alticor is the parent company of Amway.

2011 Rank: 2
2011 Net Sales: $10.9 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics and personal care, food and beverage, home décor, kitchenware and appliances, home care, wellness
Markets: 100
Salespeople: 3 million
Employees: 21,000
Headquarters: Ada, Michigan
Executives: Steve Van Andel and Doug DeVos
Year Founded: 1959
Website: www.amway.com

2. Avon Products Inc.

2012 Net Sales: $10.7 billion
Country: USA

Avon is the founder of modern direct selling and a world leader in cosmetics, fragrances and toiletries. Avon’s well-known product lines include Avon Color, ANEW, Skin So Soft™, Advance Techniques and mark™.

2011 Rank: 1
2011 Net Sales: $11.3 billion
Sales Method: Person-to-person
Compensation Structure: Single-level and multi-level
Products: Beauty, fashion jewelry, apparel, home care
Markets: 100
Salespeople: 6 million
Employees: 39,000
Headquarters: New York, New York
Executive: Sheri McCoy
Year Founded: 1886
Stock Symbol: AVP—NYSE
Website: www.avon.com

3. Herbalife Ltd.

2012 Net Sales: $4.1 billion
Country: USA

Herbalife is a global nutrition company that sells weight-management, nutrition and personal-care products intended to support a healthy lifestyle. Herbalife products are sold in 88 countries through a network of independent distributors.

2011 Rank: 3
2011 Net Sales: $3.5 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, wellness
Markets: 88
Salespeople: 3.2 million
Employees: 6,000
Headquarters: Los Angeles, California
Executive: Michael O. Johnson
Year Founded: 1980
Stock Symbol: HLF—NYSE
Website: www.herbalife.com

4. Vorwerk & Co. KG

2012 Net Sales: $3.3 billion
Country: Germany

Vorwerk is a 130-year-old, family-owned, German-based company that has been focusing on the direct sales channel since 1930. Products include household appliances as well as high-quality cosmetics. Vorwerk & Co. KG is a global group that includes JAFRA Cosmetics, which reported sales volume of $600 million (USD).

2011 Rank: 5
2011 Net Sales: $3.0 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Multi-level
Products: Cosmetics, household appliances, home care
Markets: 76
Salespeople: 610,000
Employees: 12,000
Headquarters: Wuppertal, Germany
Executives: Walter Muyres, Reiner Strecker and Frank van Oers
Year Founded: 1883
Website: www.vorwerk.com

5. Natura Cosmeticos SA

2012 Net Sales: $3.2 billion
Country: Brazil

Natura is a direct sales company in the cosmetics, personal hygiene and perfumery sector, committed to the quality of relationships, innovation and constant improvement of its products and services based on a sustainable development model of business.

2011 Rank: 4
2011 Net Sales: $2.8 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care
Markets: 7
Salespeople: 1.5 million
Employees: 6,683
Headquarters: São Paulo, Brazil
Executive: Alessandro G. Carlucci
Year Founded: 1969
Stock Symbol: NATU3.SA—São Paulo
Website: www.natura.net

6. Mary Kay Inc.

2012 Net Sales: $3.1 billion
Country: USA

Mary Kay was founded in 1963 by Mary Kay Ash with the goal of helping women achieve personal growth and financial success. The company’s skin-care and color cosmetics products are sold in more than 35 countries around the world.

2011 Rank: 6
2011 Net Sales: $2.9 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Single-level
Products: Cosmetics, personal care
Markets: 35
Salespeople: 2.5 million
Employees: 5,000
Headquarters: Addison, Texas
Executive: David Holl
Year Founded: 1963
Website: www.marykay.com

7. Tupperware Brands Corp.

2012 Net Sales: $2.6 billion
Country: USA

Tupperware is a global direct seller of innovative, premium products across multiple brands and categories through an independent salesforce. Products include design-centric preparation, storage and serving solutions for the kitchen and home as well as beauty and personal-care products.

2011 Rank: 7
2011 Net Sales: $2.6 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Single-level and multi-level
Products: Storage and serving, beauty, personal care
Markets: 100
Salespeople: 2.6 million
Employees: 13,500
Headquarters: Orlando, Florida
Executive: Rick Goings
Year Founded: 1946
Stock Symbol: TUP—NYSE
Website: www.tupperware.com

8. Nu Skin Enterprises Inc.

2012 Net Sales: $2.2 billion
Country: USA

Nu Skin demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established it as a premier anti-aging company. The company’s products include the new ageLOC® suite of products and ageLOC® Transformation daily skin-care system.

2011 Rank: 9
2011 Net Sales: $1.7 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, wellness
Markets: 53
Salespeople: 946,000
Employees: 1,200
Headquarters: Provo, Utah
Executive: Truman Hunt
Year Founded: 1984
Stock Symbol: NUS—NYSE
Website: www.nuskin.com

9. Oriflame Cosmetics SA

2012 Net Sales: $2.0 billion
Country: Luxembourg

Oriflame is a beauty company offering cosmetics, fragrances and personal-care, skin-care, hair-care and wellness products. The company operates in 63 countries and is the market leader in more than half. Oriflame has a presence in Mexico, Central America, South America, Europe, Asia and Africa.

2011 Rank: 8
2011 Net Sales: $2.1 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care
Markets: 63
Salespeople: 3.39 million
Employees: 7,456
Headquarters: Luxembourg, Luxembourg
Executive: Magnus Brännström
Year Founded: 1967
Stock Symbol: ORI-SS—Stockholm
Website: www.oriflame.com

10. Belcorp Ltd.

2012 Net Sales: $1.9 billion
Country: Peru

With an amazing 45-year heritage of empowering women through the marketing of a comprehensive product portfolio, Belcorp helps women get in touch with their ideal of beauty and self-fulfillment. Belcorp’s Beauty Consultants offer beauty and lifestyle products through three distinctive brands: L’Bel, Èsika and Cyzone. Belcorp also provides an impactful change in the community with its commitment to social responsibility through the Belcorp Foundation.

2011 Rank: 10
2011 Net Sales: $1.6 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Single-level and multi-level
Products: Cosmetics, personal care
Markets: 16
Salespeople: 1 million
Employees: 9,033
Headquarters: Lima, Peru
Executive: Eduardo Belmont
Year Founded: 1968
Website: www.belcorp.biz

“We are thrilled and honored to be a Latin American company ranked, for the second year in a row, as one of the Top 10 largest direct selling companies in the world. This recognition reinforces and validates Belcorp’s mission of empowering women and transforming lives every day through the amazing work, passion and commitment of our Beauty Advisors, to whom we dedicate this distinction.”
—Eduardo Belmont, Founder and CEO, Belcorp


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

2 Responses to DSN Global 100 Profiles – 1 Through 10

  1. Pingback: Amway North America Ranked No. 1 in Web Sales | Direct Selling News Blog

  2. Pingback: Vorwerk’s Unconventional Entry into Australia | Direct Selling News Blog

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