Thirty-One’s Happy Culture Spurs Healthy Profits


“What’s your why?” It’s not a question central to every corporate culture, but it’s one displayed on a board in the customer-rep center of Thirty-One. The direct-sales company based out of Columbus, Ohio, offers a line of purses, totes, backpacks and similar items—with the option of a monogrammed personal touch.

Thirty-One Founder Cindy Monroe and her husband Scott, the company’s Chief Brand Officer, extend that personal touch to Thirty-One’s corporate culture as well. They encourage their salespeople to find happiness in the work, whether it be hosting parties or helping others improve their lifestyles through the business. “We say, ‘When you walk through the doors, you can be yourself—and we want you to be better when you leave,’  ” Scott said.

Promoting the happiness of employees and sales representatives has proven a successful strategy at Thirty-One. As it celebrates its 10th anniversary, the company has grown to nearly 2,000 employees, in addition to 115,000 independent consultants across the country. Thirty-One brought in $718 million in revenue last year, placing it at No. 18 on the DSN Global 100 ranking.

The company’s momentum shows no signs of slowing. Thirty-One extended into Canada last year, and just last month launched sister company Jewell.

The newest arm of Thirty-One caters to a higher-end demographic through invitation-only boutiques.

Read more on Thirty-One’s pursuit of happiness and growth here.


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

One Response to Thirty-One’s Happy Culture Spurs Healthy Profits

  1. Pingback: A Little Company Culture Goes a Long Way | Direct Selling News Blog

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