Immunotec Names New CEO Charles Orr


Health and wellness company Immunotec today announced the appointment of Charles L. Orr as its new CEO. After four years serving as Executive Director at the Direct Selling Education Foundation (DSEF), Orr is stepping back into a familiar role as CEO of a major direct selling company. The DSEF stated that it will continue to work closely with Orr through the adjournment of the Direct Selling Association’s (DSA) Annual Meeting in June.

“Charlie’s leadership of and dedication to DSEF have been unwavering and we want to thank him for his years of service,” said DSEF Chairman and Amway Chief Sales Officer John Parker in a statement. “He has served as CEO of a major direct selling company before, and we’re fortunate that he remains in this industry, one he cares so passionately about.”

Orr joined the DSEF in March 2009 as Executive Director over all its programs and activities. His extensive direct selling experience spans 23 years. Orr has served as a director of Quebec, Canada-based Immunotec since 2006.

Orr has formerly taken on various leadership responsibilities across the financial services and computer industries, in addition to serving in board or advisory roles for a range of public and privately held companies. He has been the recipient of both the DSEF Circle of Honor Award (2005) and the DSA Hall of Fame Award (2007). The DSEF Executive Committee will provide full guidance to the Foundation’s staff until the organization names a successor.

Read the full press release here.


About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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