2012 DSN Global 100 List

DSN Global 100


Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

In an effort to support transparency and verify authenticity, DSN implemented a new standard for the 2011 ranking, which we continued this year: the Revenue Certification Form (RCF). In addition to an updated profile, each company was asked to submit an RCF signed by the CEO and CFO or designated agent. Some privately-held companies choose not to participate in the Global 100 process, and therefore do not appear on this list. We encourage all companies to submit the required forms.

We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.

The following contains the ranking for the 2012 DSN Global 100, our annual list of the top revenue-generating direct selling companies in the world. The list will be published in the June issue of Direct Selling News.


2012 Rank

Company Name

2012 Revenue

Country

1 Alticor (Amway) $11.3B USA
2 Avon Products, Inc. $10.7B USA
3 Herbalife Ltd. $4.1B USA
4 Vorwerk Co. KG $3.3B Germany
5 Natura Cosmeticos SA $3.2B Brazil
6 Mary Kay Inc. $3.1B USA
7 Tupperware Brands Corp. $2.6B USA
8 Nu Skin Enterprises, Inc. $2.2B USA
9 Oriflame Cosmetics SA $2.0B Luxembourg
10 Belcorp Ltd. $1.9B Peru

 

Click here to see the 2014 Global 100 list.

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About Direct Selling News
Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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