Natura Named Brazil’s Most Valuable Brand


Interbrand, the world’s largest brand consultancy, has identified Natura Cosméticos as Brazil’s most valuable brand.

Interbrand’s methodology focuses on three key factors: the financial performance of the branded products, the role of brand in the purchase decision process and the strength of the brand. According to Interbrand’s analysis, Natura has built a strong relationship with consumers through “perpetual reinvention, an enduring commitment to sustainability and a growing portfolio.” Throughout 2012, Natura demonstrated a continued commitment to innovation, including a $170 million investment in research and development.

Read the full evaluation and learn more about Interbrand’s methodology here.


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Direct Selling News Magazine has been serving direct selling and network marketing executives since 2004. Each issue of Direct Selling News offers content on topics that shape the dynamics of our industry.

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