Longaberger, CVSL Finalize Agreement

Longaberger

In accordance with a January letter of intent, The Longaberger Company has signed a definitive agreement with Computer Vision Systems Laboratories Corp. (CVSL) to integrate the 40-year-old company into CVSL’s direct selling strategy.

With the transaction, publicly held CVSL acquires a controlling interest in Longaberger. “It’s fitting that in our 40th anniversary year we can fulfill my father’s dream that our sales field and employees will have the opportunity to share in ownership of our business,” said President and CEO Tami Longaberger.

Longaberger is the first direct selling company to join forces with CVSL in its vision to become what Chairman John Rochon calls a “worldwide champion of micro-enterprise.”

Read the full press release here.

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2 Responses to Longaberger, CVSL Finalize Agreement

  1. Pingback: New Longaberger Owner Eyeing Additional Brands | Direct Selling News Blog

  2. Pingback: CVSL Announces Plans to Acquire Tomboy Tools | Direct Selling News Blog

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