doTERRA Donates $1 Million during Record-Breaking Convention

Essential oils seller doTERRA donated $1 million to charity during its recent convention—the largest ever held in Utah.

The Utah company has selected three organizations that align with the mission of the doTERRA Healing Hands Foundation: to help impoverished communities move toward self-reliance. A $500,000 donation will support O.U.R. Rescue, which works with local law enforcement to rescue children from sex trafficking. The foundation is also donating $250,000 to Days for Girls, a nonprofit delivering hygiene supplies and health education to women and girls. Another $250,000 will provide microloans and mentoring to impoverished entrepreneurs through Mentors International.

The announcement was made from the stage at the doTERRA One Global Convention in Salt Lake City, where the company hosted 30,000 attendees, making it the largest corporate convention in Utah’s history, according to doTERRA. “This convention is a celebration that sums up a year of progress and success for doTERRA, our partners, and the countless lives that are positively impacted by essential oils, and our unique approach to sourcing and philanthropy,” said David Stirling, doTERRA Founding Executive, President and CEO.

The company’s Co-Impact Sourcing initiative is an extension of its humanitarian efforts, designed to bring jobs, fair trade and timely payments to small-scale growers—with the end result of greater economic stability. During the convention, management said Co-Impact Sourcing has created more than 18,000 jobs to date. The company also is adding two new oils, Spikenard from Nepal and Petitgrain from Paraguay, to the program.

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USANA Pledges Nearly $1 million to Aid Hurricane Victims

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As Hurricane Matthew tore through the Caribbean in early October, the island of Haiti bore the brunt of the storm’s force, which claimed the lives of nearly 1,000 people.

In the aftermath, 350,000 Haitians now face another threat: cholera, caused by contaminated food and water.

Through its USANA True Health Foundation, USANA Health Sciences Corp. will spend $80,000 to help combat the deadly intestinal disease. Half of the money will pay for food and emergency items, while the other $40,000 will provide oral rehydration packs and medicines to boost the immunity of those affected by the bacteria. The foundation will work with International Relief Teams and Children’s Hunger Fund to provide the supplies.

“Due to the generous donations we continue to receive, the foundation has been able to respond in a timely fashion to this disaster in Haiti,” said Jim Bramble, President of the USANA True Health Foundation board. “There are severe immediate needs, and we are committed to further help with both short- and long-term relief.”

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Amway Nutrition Program to Reach Half a Million Children

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A small packet of powder is making a huge difference on behalf of the world’s largest direct seller.

Amway, which has worked with the World Health Organization to develop its Nutrilite Little Bits supplement, to fortify a child’s food with 15 essential nutrients, made a special announcement Oct. 16, World Food Day. The company has declared that over the next 1,000 days, through its Nutrilite Power of 5 Campaign, it is committed to feeding 500,000 children around the world by the end of 2019. Already Amway has distributed Little Bits to more than 30,000 malnourished children since 2014.

Accomplishing this goal in 1,000 days has significant meaning, because children who get proper nutrition in their first three years have a better chance of making it past their fifth year, according to a statement by Amway. “The first 1,000 days of life are critical for survival.”

“From a global perspective, almost every country in the world, regardless of income, faces some form of malnutrition, including undernutrition. … Research shows that [Nutrilite] helps improve the physical and cognitive health of children.”

Pure Haven Essentials Secures USDA Organic Certification

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Pure Haven Essentials recently announced that its Rhode Island manufacturing facility has been certified through the USDA National Organic Program.

The enterprise known as Pure Haven Essentials was launched earlier this year by the management team behind Ava Anderson Non Toxic, which closed its doors in February. Pure Haven Essentials is carrying on the Ava Anderson mission to educate consumers about harmful ingredients and provide safe beauty and home products.

A group of investors with long experience in the direct sales channel—namely Rudy Revak, Mary Julich, Steve Kole and Bruce Jensen—have taken on ownership of Pure Haven Essentials through their company, Global Ventures Partners. The Andersons and their daughter, Ava, whose vision led to the founding of Ava Anderson in 2009, are not involved in the new venture. In a statement announcing the sale, the Andersons describe the new owners as “a team of experienced and caring direct sales veterans.”

Setbacks with third-party suppliers were among the factors that hurt the Ava Anderson business, according to management’s January closing announcement. In recent months a handful of suppliers had violated their agreements, adding ingredients banned by the company into several of its 80-plus products. Thus one of management’s goals in the transition to Pure Haven Essentials is to bring all production in house, under an internal Quality Control Department. The company’s new organic certification is key to that effort, according to Chief Product Officer Krupa Koestline, who oversees the department.

“To achieve this certification, we passed a stringent audit by Oregon Tilth Certified Organic,” said Koestline. “We had to qualify in all areas, including sourcing, formulation, production procedures, sanitizing and cleaning processes, quality control, and tracking of all incoming and outgoing products.”

The Rhode Island company is committed to providing products free from harmful chemicals, known carcinogens and endocrine disruptors. Current offerings include a wide range of personal-care products, cosmetics and a home cleaning line. The USDA organic certification brings an additional layer of oversight and accountability to the company’s manufacturing process, said CEO Joe Ochoa. “We know that this is important to both our consultants and our customers who depend on us to provide the very best for them and their families.”

Avon Foundation Releases New Data on Breast Cancer among Hispanics

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A new study funded by the Avon Foundation for Women lays the groundwork for a better understanding of breast cancer diagnoses among Hispanics in the U.S.

The first-of-its-kind study, Breast Cancer among Hispanic Subgroups in the U.S., was conducted by the Sinai Urban Health Institute and released during the foundation’s biennial Breast Cancer Forum, held Sept. 7–9 in Miami. Furthering breast cancer research and access to quality care is one focus of the Avon Foundation for Women, alongside its efforts to reduce domestic and gender violence.

Drawing from multiple national data sources across multiple years, the new study explores breast cancer prevalence and mortality rates among Cuban, Mexican, Puerto Rican, and Central and South American women in the U.S. As a whole, Hispanics represent the largest racial/ethnic minority in the country, according to U.S. Census Bureau estimates. The American Cancer Society reports that breast cancer is the most commonly diagnosed cancer, and the leading cause of cancer deaths, in Hispanic women.

“As the company for women, Avon is committed to taking actions that matter most to women, and that is why the Avon Foundation is passionate about funding studies like this,” said Cheryl Heinonen, President of the Avon Foundation for Women. “We want to identify where the disparities lie so we can effectively shape and support programs that will have the greatest impact.”

The data shows that breast cancer mortality rates differ widely among the various groups that make up the Hispanic population. At the high end of the spectrum were Puerto Rican women (19.04 per 100,000 women) and Mexican women (18.78), while Central and South American women (10.15 per 100,000 women) were significantly less likely to die from breast cancer than other subgroups observed. According to Bijou Hunt of the Sinai Urban Health Institute, who authored the study, the findings have the potential to greatly improve individualization of care for Hispanic women diagnosed with the disease.

Youngevity Holds Company-Wide Service Project on ‘Be The Change Day’

Everyone has a story, and Youngevity International is helping children tell theirs during the company’s Be The Change Day on Wednesday.

The day-long affair is taking place ahead of Youngevity’s 2016 Convention this week in Salt Lake City. Distributors and employees in town for the event have the opportunity to participate in a company-wide service project through the Youngevity Be The Change Foundation.

To reach the local community, the foundation is teaming up with one of its charitable partners, My Story Matters, an organization that helps families facing difficult circumstances by creating customized storybooks for children. On Sept. 7, Youngevity volunteers visited two locations in Salt Lake City to interview children about their lives and hopes for the future, which will be recorded in a personalized book for each child.

“I don’t think there is a better legacy to give a child than hope for their future and strength for their life’s journey, and I’m so proud that so many of our distributors have volunteered for a 12-hour experience with My Story Matters that will certainly remain in the memory of their hearts for years to come,” said Lisa “Sunshine” Briskie, Director of Youngevity Be The Change Foundation.

In the first half of the day, volunteers visited a local high school, where refugees from more than 70 countries were among the children interviewed. The afternoon session was held at a local homeless shelter that, on any given day, houses about 200 children.

Scentsy Launches Cause Product with Shriners Hospitals for Children

The September 2016 issue of Direct Selling News is available!

Cover Story

Keys to Success part 1: Customer Acquisition

by Andrea Tortora

Of all the misinformation about direct selling, perhaps the most often repeated—even by those who work most closely in the field—is the description of direct selling as an industry. Read more…

Celebrating success is a hallmark of direct selling, and we have two opportunities for you to recognize the great work being done by your corporate teams. Read more…

Like the pink Cadillacs it awards to top sellers, today’s Mary Kay retains a classic feel while embracing innovative thinking and design. Read more…

When husband and wife team Mark and Tracy Jarvis set out to launch their own company, they had listened to numerous suggestions for the name until “zurvita” was proposed and immediately touched and won them over. Read more…

In the year 1855, Reverend J.R. Graves started a mail order company selling books, religious tracts and Bibles. Read more…

It’s another year and you’re gearing up for your convention. Read more…

Over the past decade, rapid developments in technology have fundamentally changed how direct selling organizations operate. Read more…

The speculation started immediately. As soon as the news—Herbalife Settles with FTC—began popping up on mobile alerts and news outlets early Friday morning, July 15, observers inside and outside the direct selling channel began scrambling to understand the bigger picture. Read more…

The U.S. Direct Selling Association held its Annual Meeting in Phoenix, Arizona, June 5 to 7, bringing together direct selling company executives, academics, suppliers and global direct selling leaders for collaboration and conversation about the trends shaping the channel. Read more…

The direct selling industry is at a critical juncture in its long history. Read more…

The role of the U.S. Direct Selling Association (DSA) has never been more clear: to serve as a “listening post,” a place to collect, analyze and address the aspirations and concerns of the direct selling channel. Read more…

For more great stories, please click on our subscription button and subscribe to DSN

ACN Targets Asia in First Market Expansion in Two Years

Essential services and health products firm ACN is expanding internationally for the first time in two years with the launch of operations in Japan.

Initially, the company is making its Benevita health and wellness line available to Japanese consumers. ACN introduced Benevita three years ago in select international markets, diversifying a longstanding portfolio of essential services such as wireless, Internet, and gas and electricity. ACN plans to roll out some of those services in Japan in the future.

The move into Japan puts the company in 26 markets worldwide. The island country is the first market ACN has added since July 2014, when operations commenced in Mexico. The North Carolina company branched into Asia in 2010 with the launch of its South Korea business.

“As the fifth-largest direct selling market worldwide, Japan was incredibly appealing to us,” said Greg Provenzano, President and Co-Founder of ACN. “But it was the people that sealed the deal when selecting Japan to continue our Asian expansion.”

The market will be served by a new regional headquarters located in Tokyo. In addition to corporate offices, the facility houses meeting spaces, a call center and a retail storefront. ACN’s Vice President of Sales, Danny Bae, will oversee operations in the country. Bae, who initially joined ACN as an Independent Business Owner, has been key to the company’s expansion into Asia.

Origami Owl to Roll Out Dreamworks-Inspired Collections

Photo: Products on display at an Origami Owl Jewelry Bar event.

Though the designs are still under wraps, this fall customizable jewelry company Origami Owl will introduce character-inspired collections through a new licensing deal with Dreamworks Animation.

The collaboration is Origami Owl’s largest to date, and the first foray into social selling for Dreamworks, creators of Shrek, How to Train Your Dragon,Kung Fu Panda and other popular film franchises. Origami Owl will launch its first character-inspired offerings Oct. 1, in connection with the release of Trolls, a new animated comedy from Dreamworks. The Arizona-based company said the collection will include its signature Living Lockets, Charms, Dangles and even new product categories.

“It’s been wonderful to collaborate on the pieces,” said Chrissy Weems, Origami Owl President, who co-founded the company in 2010 with her then 14-year-old daughter, Bella. “The film’s themes parallel Origami Owl’s core values and mission ‘to love, inspire and motivate others.’ The feature’s vibrant colors and upbeat, happy music also reflect the sense of joy and energy evoked by the Origami Owl brand.”

Though no specifics have been announced, the company said its agreement with Dreamworks is a long-term one. Following the launch of the Trolls Collection, Origami Owl customers can expect to see additional collections inspired by favorite franchises and characters.