Forces Under 40 2017

by DSN Staff

Click here to order the March 2017 issue in which this article appeared.


DSN is thrilled to showcase the most outstanding young professionals working in direct selling companies today. These honorees represent all aspects of the business—from technology and marketing to finance and field services—and represent the fine talent of tomorrow. We know it is imperative to nurture and encourage the young leaders in our channel in order to secure the brightest future possible for all.

These dynamic young leaders are broadening the scope of the companies they work for as well as our entire channel of distribution. Based upon the enthusiastic nominations of the honorees presented here, the future is bright indeed. The program was open to all full-time professionals working in active direct selling companies who turned 40 years old on or after Jan. 1, 2017. The honorees are presented in alphabetical order with each profile including the thoughts and words of the honoree’s respective company.

We also want to thank our generous sponsors, Avalara and Fossil.


PROFILES:

…. Continue to the Honoree’s profiles.

 

 

DSN Announces the 2017 Best Places to Work in Direct Selling

Building on the positive results from its inaugural year, Direct Selling News has partnered once again with the employee engagement experts at Quantum Workplace to identify the Best Places to Work in Direct Selling. The contest was open to all direct selling companies headquartered in North America and having at least 50 employees.

The 2017 honorees for the Best Places to Work in Direct Selling are listed below in alphabetical order. All of these companies are equal honorees and are recognized collectively as the Best Places to Work within the direct selling channel.

Click here to view the honorees.

 

Tech Investments Help LegalShield Boost Memberships

Free Subscriptions!
Sales-&-Use-Tax-for-Dummies - Download Your Free Copy

LegalShield is moving into 2017 with memberships at an all-time high, thanks in part to a significant investment in new technologies.

Over the course of 2016, more than 500,000 enrolled in the company’s legal plans, which offer unlimited legal advice and what is touted as the industry’s only 24/7 hotline, for members needing emergency assistance. The Oklahoma-based company also offers a subscription-based service for small businesses. As it enters the new year, LegalShield is serving more than 1.6 million member accounts.

The company’s sizable growth over the past year dovetailed with the launch of several new digital products and services, foremost among them the new-and-improved LegalShield App. The tool enables users to contact a law firm, prepare a will or process a parking ticket with all the ease of placing a mobile order at Starbucks. In the words of LegalShield’s CEO, Jeff Bell, “The LegalShield App is a game changer, because it puts your law firm in the palm of your hand.”

Two additional apps introduced in 2016 are helping the company reach new audiences. The Shake by LegalShield app allows users to create—at no cost—legal forms tailored to their specific U.S. state or Canadian province. The in-house team behind Shake also created Ask by LegalShield, which provides answers to more than 1,500 common legal questions.

The company’s focus on digital initiatives was reinforced by the November promotion of David Coffey to Senior Vice President, Chief Digital Officer. Coffey, formerly LegalShield’s Chief Media Director, has been tasked with leading a continued expansion of online marketing.

USANA Promotes Three to VP Roles

Three have advanced to vice president roles at USANA Health Sciences Inc., the nutrition company announced Thursday.

The past month has ushered in several leadership changes at USANA, beginning with the appointment of Kevin Guest as sole CEO. Guest formerly shared the role with Co-CEO Dave Wentz, who stepped down at the end of November. The company then named Jim Brown as President, in addition to his role as Chief Operations Officer, and hired on Walter Noot as Chief Information Officer.

Now, three executive directors have been promoted to vice presidents over their respective areas. Ashley Collins will serve as Vice President of Marketing and PR, Amy Haran as Vice President of Communications, and Howard Gurney as Vice President of Product Development Process.

“I have had the pleasure of working with these proven leaders for many years now and know firsthand their dedication and commitment to our employees, stakeholders, distributors and customers,” said Guest. “These talented and ambitious individuals have been essential in hitting key benchmarks within the company and will continue taking us to the next level of excellence.”

Collins, who has led USANA’s public relations and social media efforts, will now oversee the marketing and digital marketing teams as well. In 16 years with the company, she has contributed to major campaigns and helped to develop key relationships with athletes and celebrities, as well as USANA’s sponsorship of The Dr. Oz Show.

Heading up communications, Haran will draw upon 13 years of experience with the company. Her new responsibilities include leading digital communications for USANA’s 1,300 employees and 400,000 distributors, and providing guidance to the customer service, translation and content creation teams.

Gurney formerly served as executive director of quality systems and regulatory affairs, managing the company’s regulatory team. As vice president, he will continue to oversee these areas while orchestrating a wider effort to streamline the product development process.

Vemma Settles with FTC

Paysafe Ad
Sales-&-Use-Tax-for-Dummies - Download Your Free Copy

It’s a new day for Vemma Nutrition Co.

The Federal Trade Commission announced Dec. 15 that it has approved a settlement agreement in its case against the Arizona-based company, bringing an end to a more than year-long, multimillion-dollar legal battle. The agreement offers a clear path forward for CEO B.K. Boreyko to continue operating Vemma as a customer-focused network marketing company, while also establishing specific rules related to distributor compensation and income claims.

The settlement covers Vemma Nutrition Co., Vemma International Holdings Inc. and Boreyko, and a separate settlement covers former Vemma distributor Tom Alkazin and Alkazin’s wife, Bethany, who had been named as a relief defendant in the original federal court action. The settlement outlines specific business practices from which the defendants are prohibited in engaging, including paying compensation to a distributor unless a majority of that individual’s revenue comes from sales to people who are not a part of the business venture, making deceptive income claims and making unsubstantiated health claims. In addition, Vemma has agreed to…

Click here for the full story.

 

DSN will continue to update this story as additional details become available.

Scentsy Opens Doors to Community for Holiday Festivities

Sales-&-Use-Tax-for-Dummies - Download Your Free Copy
Paysafe Ad

Photo: Scentsy Commons in Meridian, Idaho, lit up for a past holiday season.


Scentsy Inc. opened its doors to the public Tuesday for a holiday celebration that drew about 3,000.

The home fragrance company threw a different kind of holiday party this year, inviting the community out to its Meridian, Idaho, headquarters for a first-ever Thousand Points of Light event. The evening featured a Christmas concert with choirs from local high schools and nearby Boise State University, complimentary refreshments, and the chance to snap a photo with Santa.

Guests also took in a display of some 450,000 lights decorating the Scentsy campus. Since late November, the company has lit up the night with more than 26 miles of lights, hand-wrapped on trees throughout its 73-acre campus.

“Everyone at Scentsy is part of the family,” said Lonni Leavitt-Barker, Senior Manager of Public Relations and Media at Scentsy. “We wanted to invite the community to be a part of that, enjoy a hot drink, partake of the Christmas spirit and see what we’re all about.”

The response from the community exceeded expectations, said Leavitt-Barker, with as many as 3,500 turning out for Thousand Points of Light. The company is already planning to expand the event next year and bring in additional elements, such as a live nativity on the grounds.

In the meantime, guests can continue to enjoy Scentsy hospitality at the Scentsy Commons Kitchen, an on-site café where breakfast and lunch is served up Monday through Friday for employees and the general public.

Scentsy Raises $244K to Date for Shriners Hospitals

Free Subscriptions!
Sales-&-Use-Tax-for-Dummies - Download Your Free Copy

Scentsy Inc. is about halfway to a $500,000 fundraising goal in support of Shriners Hospitals for Children.

In September, the home fragrance company introduced the Love Heals Warmer, a seasonal cause product benefiting Shriners Hospitals. The nonprofit has 22 locations across North America where children can receive expert specialty care, regardless of a family’s ability to pay.

Scentsy is supporting the work of Shriners Hospitals with $8 from the sale of each Love Heals product, in a promotion that will run through February. Three months in, and with the holiday giving season in full swing, Scentsy reports that customers have helped to donate $244,000 to date.

The company has earmarked proceeds from its charity products for a variety of causes, including autism awareness and breast cancer research. The Scentsy Family Foundation, the company’s charitable arm, also provides academic scholarships and direct donations to organizations that support families.

Amway Rolls Out Global Volunteer Initiative

Photo: Amway Business Owners (above and below) participate in local volunteer projects.


The world’s largest direct selling company wants to build the world’s largest volunteer force.

Amway Corp. is kicking off a global initiative known as #AmwayVolunteers to highlight the volunteer efforts of its employees and Amway Business Owners, or ABOs, who number more than 3 million worldwide. With that kind of volunteer base, Amway can afford to set some ambitious goals, and it has. The No. 1-ranked direct selling company is gunning to build the world’s largest volunteer force by 2019, when Amway will celebrate 60 years in business.

The concept is simple: ABOs sign up to participate by taking an online pledge to “be the change” in their communities and help people live better lives, specifying what that might look like for them. The next step is to take action and volunteer through the organization or cause of their choice. Finally, the company encourages individuals to share their experiences on social media using #AmwayVolunteers.

“We value the passion and volunteer efforts of Amway Business Owners and Amway employees that are making a dramatic impact in their local communities,” said Jeff Terry, Global Head, Amway Corporate Social Responsibility. “#AmwayVolunteers showcases their individual works (on a global scale) in an effort to create the world’s largest volunteer community by 2019.”

This new undertaking broadens the scope of Amway’s grassroots volunteer efforts, which primarily have focused on the One by One Campaign for Children, centered on causes that support children in need, and the Nutrilite Power of 5 Campaign, which raises funds and awareness to help fight childhood malnutrition.

Text Text

Thibaudeau Takes on Top Job at Jamberry

by Emily Reagan

Click here to order the December 2016 issue in which this article appeared or click here to download it to your mobile device.


A new CEO is taking the helm at Jamberry, which has built a salesforce of more than 100,000 Independent Consultants since its nail products began appearing in social media feeds a few years ago.

In October, the family-owned enterprise named Elizabeth Thibaudeau as its new chief executive. Thibaudeau has considerable experience in direct sales, having spent the past 20 years with one of the channel’s leading skincare and nutrition companies. Most recently, she held the title of Vice President, Global Marketing, overseeing all brand and marketing functions. There she also helped to develop a strategic product platform and umbrella category brand that has generated billions in revenue over the past decade.

At Jamberry, Thibaudeau succeeds Adam Hepworth, who has led the company from its inception and will remain a board member and major shareholder. His wife, Christy, co-founded Jamberry in 2010 with her two sisters, Lyndsey Ekstrom and Keri Evans. The brand is known for its do-it-yourself nail wraps, which are applied using a heat and pressure technique. In addition to a wide range of original designs, Jamberry has worked with the likes of Disney and the NFL to introduce special themed collections.

The Utah company has experienced rapid growth, propelled by early adoption of social media and online parties, which allow Consultants to reach an exponentially larger audience than traditional home parties. As it looks to the future, Jamberry will draw upon Thibaudeau’s “expertise, leadership, and experience building direct sales,” Hepworth said in the company’s announcement. DSN recently spoke to Thibaudeau about her new role and what’s in store for this up-and-coming direct seller.

DSN: As someone with considerable experience in the direct sales channel, what made you want to join this particular company?

ET: I was initially intrigued by the extremely innovative nail wrap product; I’d never seen anything like it and genuinely believe it appeals to a broad and diverse audience. During the interview process I was gifted a basket of products and accessories. I took these home and it felt like Christmas morning as my daughters and I circled around the Jamberry goodies and began doing our nails. My 15-year-old daughter was an instant application pro, and she was able to coach me while I applied the nail wrap for the first time. It was at that moment I could see why and how our decorative nail wraps are perfect for the party model.

I was also enamored with the passion of the field leaders. I immediately felt a strong affinity towards our consultants. Perhaps it’s an innate connection, because it’s women connecting with women and we relate to each other in a powerful way. We are all CEOs making positive impacts in our respective worlds, and then collectively in the Jamberry world, globally. I know we will do amazing things together.

DSN: Thus far, what is your favorite aspect of the job?

ET: I’m actually more of an introvert, but as I stepped into this new role I soon realized how important developing meaningful connections with the entire team will be to accomplishing our goals. I love interacting with the employees and the consultants. I derive so much energy from their enthusiasm and passion it literally fuels me. It’s humbling to think that I’m responsible for creating the culture of the company. I’m a sponge right now, trying to study best practices from industry icons.

DSN: What objectives are top of mind as you take on the role of CEO?

ET: Consultant success is my priority No. 1. Over the past month, I have had the opportunity to travel to different events in both the United States and Australia, to meet with our consultants. Each person I met with, regardless of the country, shared a common passion and enthusiasm for helping women make life beautiful. This reaffirmed my reason for coming to Jamberry. Our internal strategic filter is “does this contribute to the success of our consultants?” If the answer to that is “no,” then we need to rethink and refocus our work. Key objectives are to strengthen our foothold in existing markets; dominate the nail, hand and foot care categories; exponentially scale the reach of our consultants; and modernize the home party.

Elizabeth ThibaudeauElizabeth Thibaudeau

DSN: As you think about the next couple of years, what does it mean to “modernize the home party”? 

ET: I can’t give away all of our secrets…

DSN: In recent years Jamberry has experienced rapid growth, and the pains that come with it. What steps are you taking to prepare for the next stage of growth?

ET: We are solidifying technical systems architecture and global operations capabilities to support our ability to double and even triple our business over the next few years.

DSN: In light of that growth, is Jamberry looking to upsize manufacturing facilities or corporate offices?

Click here to read the rest of the interview…

Avon Foundation Helps Colleges Take Action on Sexual Assault

The Avon Foundation for Women is funding a first-of-its-kind national leadership program to address gender-based violence on college campuses.

The charitable arm of cosmetics maker Avon is behind a new collaborative of 20 colleges and universities that recently came together for The National Leadership Institute: Changing the Narrative on Campus Gender-Based Violence. The program equips schools with action plans for preventing and responding to sexual violence. Avon tapped the health and social justice nonprofit Futures Without Violence to develop the National Leadership Institute curriculum, which advocates trauma-informed care in cases of assault.

To research, design and implement the curriculum, Futures Without Violence partnered with Harvard Law School’s Gender Violence Program and the University of Virginia’s Curry School of Education. The resulting material was presented at the first two National Leadership Institute events, held this fall in Boston and Atlanta. According to Lonna Davis, Director of Children & Youth Program for Futures Without Violence, “The Institute is part of a long-term investment to shift the narrative and introduce a primary prevention and trauma-focused approach that engages the entire school community.”

The National Leadership Institute is the brainchild of the Avon Foundation for Women, which also underwrote the project with a $200,000 grant. The foundation has long supported domestic violence awareness and prevention through its Speak Out Against Domestic Violence program, launched in 2004. For more than five years now, that program has included awareness campaigns and bystander initiatives on college campuses, but with its latest initiative Avon is empowering students and schools to take the lead in addressing assault and sexual violence.

More than 70 schools applied to participate in the program, but just 20 were selected to attend the two-day event, among them Brandeis University, Morehouse College and the University of North Carolina at Charlotte. With ongoing support, these schools will create a campus action plan that engages students, college administration, campus police and leading consultants. “We’ve just spent two days looking at best practices and solutions to shift campus culture away from victim blaming to a more trauma-based perspective,” said Christine Jaworsky, Avon Foundation Program Director. “Now the real work begins.”