Kathy Coover-Co-Founder and Executive Vice President, Isagenix – One of The Most Influential Women in Direct Selling
October 12, 2012 Leave a comment
Kathy Coover absolutely loves network marketing, and why shouldn’t she? Hers is a field leader success story—three times over—culminating in starting her own wellness company, Isagenix, with husband, Jim, 10 years ago.
“We started Isagenix as an ambassador to the industry,” Coover says. Network marketing is a worthwhile career path for men and women, but Coover’s experience told her she needed the right people, the right vision and the right focus on the needs of the field to give Isagenix a culture worth believing in. “You have to attract the right quality of people to your company. If it’s not right for our associates, it’s not right for our company,” Coover says.
“I really want the field to know that we care about them. We are there for them because we’ve walked in their shoes,” she says. So she surrounds herself with a team of dynamic, supportive people who enable one another to do what each does best. “I do not just make decisions. I work with my team. We talk things through, think things through financially, logistically. We ask a lot of questions before making decisions,” she says. “Success takes time. You work step by step. You are always re-evaluating looking into the future, looking at what you’ve done right and considering adjustments.”
“Women,” Coover says, “bring a whole new life, heart and spirit into the industry. There’s a huge opportunity for women to be part of the corporate world in network marketing when they come to us with that experience of the field and have built successful businesses. They bring a brilliance of information.”
Why then the shortage of women in corporate jobs? Coover says, “I believe that 82 percent of the field are women and 82 percent of the people who make six-figure incomes in direct sales are women. That’s a clue.”
Mary Kay Ash: “I admire her and respect her for everything she’s done for women. I know she had struggles and fought through them. I believe like she did: God first, family second and career third. We have to have priorities in our lives. So many women make the family as their excuse for not doing the business, but really the family should be the reason why they do this business.”
Marilyn Evans: “She taught me how to do a great presentation, empower other people and be so authentic in yourself that you let your heart come out and really care about people.”
Isagenix International: Challenging Growth
Why do accomplished, financially secure people come out of retirement? For Isagenix® International Founders John Anderson and Jim and Kathy Coover, it was because they had a vision: to impact world health and free people from physical and financial pain, and through that goal, create the largest health-and-wellness company in the world.
Their new product category, nutritional cleansing, gave them a solid start. But growth skyrocketed when Anderson created the Isagenix Cleansing and Fat Burning System and the company teamed it with the IsaBody Challenge. The result: Isagenix sales shot up an astonishing 1,300 percent in just five years. It achieved 2011 net sales of $262 million, fueled by its approximately 200,000 independent associates in eight markets.
Inspired by its vision, Isagenix focuses charitable efforts toward protecting and uplifting children. In August Isagenix became a supporter of Make-A-Wish®, the organization that grants the wishes of children with life-threatening medical conditions. Isagenix associates in the United States, Canada, Puerto Rico, Australia and New Zealand may make tax-deductible donations to Make-A-Wish to impact young lives in their own communities. Isagenix has helped fund the Childhelp National Child Abuse Hotline, 1-800-4-A-Child, since 2004. As the organization’s sole sponsor, Isagenix and its independent associates, customers and employees have raised nearly $3 million in support of the organization.